We begin by discussing the project. The goals. The audience. What do we want to express and what image do we want to portray?
I'll get to work!
This is the fun part! I will brainstorm, research and sketch out ideas. Then I'll create design, illustration and animation, often with many options to choose from.
Often the first design hits the mark perfectly! Sometimes discussing with my team will bring up NEW ideas...NEW directions to go! I'm happy to keep exploring design options and fine tuning to reach the perfect solution.
We have reached the final design! Everyone is happy, the piece hits all the right notes. So...what's next!